It's especially useful for anyone that deals with energy and commodities because you can get alerts on weather events (like earthquakes) and then see, for example, what mines or (say) nuclear plants are in the area. BMAP (Bloomberg Map) - This is a function like Google Earth but faster, easier to use, and more clear. ![]() Here are a few powerful public functions Wall Streeters told us they couldn't live without. That means some of the best functions out there are probably closely held secrets. One answer we got that can't even be measured is the fact that users can build their own functions based on their needs. That’s the kind of thing very few people can do, and that’s what we want to include more of in The Brief as it grows and evolves.Business Insider contacted terminal users all over the Street to get the functions they consider most valuable. For example on the show recently, Griffin Hammond, who is our uber talented filmmaker, made a brilliant explainer on voter math in battle ground states in the rust belt (based on a series from Bloomberg Politics electoral gurus Steve Yaccino and Sasha Issenberg). I want to take it to the next level – do more social, get it into the conversation more. And it’s been really good to hear that it’s moving in a positive direction. I was on-site both convention weeks, so I was writing the newsletter wherever I was, it was kind of crazy! It’s still really new, and we just got our first numbers – we got more clarity as to who was actually reading it and signing up for it. Q: What have you learned so far – and what’s next?Ī: We launched the week before the Republican convention in Cleveland. It has a point of view, in the sense that this is what we’re interested in – but we’re not dictating “this is what you have to think.” It’s dual purpose – it works for the team, and for me, as we get ready for that day’s show and it works for people who subscribe to it, the audience who reads it. I take it and put it in a form people can read. Who’s conducting the important polls? What should people be reading – it’s not always exclusively Bloomberg content.Īll those things are relevant, and I put most of them in the newsletter. We have a meeting every morning – everyone’s read the news, we have a lot of our guests booked, we’re thinking about what we want to put on the show – and Mark and John download us all on what they’re thinking, and what questions they want to ask and answer on the show that night.Īll day I’m thinking about, what are the events today that we need to watch, follow, cut sound bites from. How do you make those connections every day?Ī: It’s totally incorporated into the job I do on With All Due Respect. Q: And that helps audiences be smart about what’s going on, and why. There’s really nothing else that’s making that bridge. My thought for The Brief was: that time of day would be perfect for us, because we have we have a lot of great, exclusive stuff that comes out from our writers in the morning, and we have the show at 5 – so we can really synthesize that and bring it together in one note, and move the conversation forward. But the lunchtime part of the day gets overlooked because even though a lot of events are happening at that time of day, nobody really takes a step back and tries to put it into perspective. Q: What’s different about the Bloomberg Politics newsletter?Ī: Most newsletters – the majority – come out in the morning a few come late in the afternoon or evening. ![]() Newsletters are invaluable in the age of information overload. And people don’t digest the web in the way they used to – they don’t go surfing around the web all day for stories. Twitter’s valuable for seeing how something happens in real time, but you don’t really get a lot of context. What’s behind the phenomenon?Ī: Newsletters are a delivery device at a certain time of day where you get a lot of information. Q: You’re not alone – there’s been a proliferation of newsletters, especially in the political space this election year. Below, Bloomberg Politics Senior Producer and newsletter maestro Rob Gifford distills why newsletters make sense for today’s media landscape, why timing is everything and how he puts it all together every day.Ī: I read a lot of newsletters – partly for my job producing Bloomberg TV’s With All Due Respect and partly because I really like getting news from a lot of different outlets. Readers have noticed: since then, open rates have risen by 59% and monthly sign-ups have more than tripled. Two months ago – just before the national party conventions in July – Bloomberg Politics quietly launched a revamped daily newsletter, The Brief.
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