The advantage of this first option is that you will be the owner of your WeChat Official Account with total control over it.On top of that you need to pay a service fee to the agency that will open the account for you. The registration request must be submitted to Tencent for review and plus an annual fee of $99. The process to open an account using your overseas business license is long and it takes between 2 to 4 weeks. Registration through an overseas business license.This type of account enables businesses to officially use WeChat to promote their products or services to send push notifications to their followers, to manage customer care, to redirect to their website or e-commerce site, and more.įoreign companies who do not own a business license in China have two options to open a WeChat Official Account: WeChat Official Accounts are the equivalent of Facebook pages. Therefore, in this article we will discuss how a foreign company can open a WeChat Official Account and how to use it to promote your brand and reach a broader audience. Without WeChat, your marketing strategy in China would never be as successful. However, when you consider that the average Chinese user spends 1/3 of their time on their smartphone using WeChat, it is well worth the effort. Opening a WeChat account is not as straightforward as with other social network platforms and managing a WeChat account requires a learning curve. If you want to use WeChat to promote your business in China, you must have a WeChat Official Account and understand how to manage it.
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